Friday, August 26, 2011

Sizing an Advertizing Gimick?

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This article 
states that one women is multiple different sizes at different apparel stores just so that the consumer feels she is smaller than she is and will buy more. Fraud? A sales Gimmick? A false Advertizing Campaign? I would say yes to all of the above. It also says that what was a size 12 in 1976 in some clothing chains is now a size 6. Why is that? Profit, sales, money, and the corruption of a society based on making more money anyway they can by false advertizing. Our poor children, if we don't teach them to watch out for the corruptions in the business world and in our society today, how will they combat against it in the future?

What do you think?



  1. Hey, I think it's a great idea. I have to buy clothes anyway, why not go some place that makes me feel good? I don't go out of my way to go to these stores but when I happen to enter in one it gives me a shot of exhileration when I can be in my pre-pregnancy sized clothes. I realize that it's just a "that store" thing too. The real issue I think is why women have to be in a smaller size to feel good about themselves. That's where society and ourselves fail us, I think. But as far as the business who thought of shrinking sizes for more customers and financial profit, kudos to them. Size is a relative thing anyway.

  2. I see your point, I am a little larger of a woman than some and it would make me feel better to be in a smaller size. But what I'd like is consistency in sizing and not shrinking or elongating sizing to be relative or not accurate and different at every store. Chelsea

  3. However, the point is the industry is becoming aware of how to sell things by pretenses of "relative sizing", to make consumers feel better and buy more. So the idea is just promoting the companies and making more money while convincing us we are smaller than we are. I think it borders on fraud.

  4. Ooh, nothing gets me like this. I understand that it's more difficult to have standardized sizing for women's clothes because we have more variety in our bodies than men--but certainly we could do better than we're currently doing! Like, why not just measure clothing by waist inches or something? We attach so much to being a size whatever and it's ridiculous, and arbitrary (and a waste of our time--I'm not flattered when I try on something and I'm two sizes smaller than usual; I'm annoyed because now I have to try on some fake size just to get a right fit). Ugh!